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At 70% of their cost, an efficient and effective outsourced sales team got a pharmaceutical company off the ground.




Background
As per Indian laws, the Drug Price Control Order controls drug prices by using a market based pricing system. This put pressure on the profitability of pharmaceutical companies.

Challenges
  • Our clients were adversely affected by the pricing regulation leading to an unenviable business environment. They were compelled to explore sales models which are cost-effective, efficient, and effective.

Solution
  • We provided an outsourced contractual sales staffing solution with a reduced cost of management and increased efficiency.
  • Calibrated milestones and performance indicators.
  • Conducted periodic training sessions.
  • Agile team development with technology to track their movement, daily sales, and attendance.
  • Organised rewards and recognition programmes.
  • A dedicated team of experts took care of their compliance and government statutory obligations.

Results
  • Sales operations were managed at 70% of the cost with increased efficiency.
  • Annual employee turnover was brought down to less than 10%.
  • Risks from labour laws were mitigated.
Manpower managed the same sales activities as the permanent promoter’s team for 70% of the cost.